darcus

I should probably get someone to write me a biography rather than speaking about myself, but here goes...

I fell in love with music around the age of 11. My brother, who is 4 years older, had brought home Mobb Deep's The Infamous album one day. I vividly remember him telling me: "These guys are the realest. Even though they're rich now, they still live in the projects! They'll never sell out." I listened to the album in full and, within a week, could recite every word. From there, I researched the features on the album (Nas, Ghostface, Q-Tip) and, before long, I was trapped inside of this whole new world; every new track featuring a reference that would lead on to someone else - a cycle I've never really escaped from.

Fast forward to the early 2000s and Channel U arrived on the scene. "Finally," I thought. "People with British accents!" I'd already been up on some UK hip hop heads (Jehst, Chester P etc), courtesy of my brother once again, but there was something about Grime that just captured me. The energy, the frustration; it was the perfect remedy for all of my adolescent rage bubbling away. 

By the time UKRecordShop.com came around, I had a bedroom adorned with Wiley and Kano posters and an unrivalled knowledge of every mixtape around, but I was always slightly out of the loop. Living out of London always hindered my ability to get the latest news about releases. Whenever I came within a 50 mile radius of the city I would use the opportunity to purchase the latest edition of RWD Magazine, Big Smoke or The Hip Hop Connection. These were my bibles, so I set about planning a way to get closer to the music I loved.

Mags.jpg

After leaving home at 16 on a mission to find a way to London, I would sit for hours on end watching and reading obscure interviews from my favourite artists. There was something about the explosion of YouTube that was special. For the first time in history we had an endless visual encyclopaedia at our fingertips. Regardless of where you were from or the circumstances you were in, you could learn so much if you just took the time out to study any number of great people that came before you. 

From this point on I would study the industry relentlessly, researching all aspects of the business and absorbing everything I could, trying to figure out a place that I could fit in to all of this. After a few months of annoying people with emails, I finally received an opportunity to do some blogging for SBTV, a music channel that was just on the come up at the time. I had no idea what I was doing, but I wasn't going to let the opportunity pass me by. I stuck my head in Wordpress for around 10 hours a day and made it my mission to hunt down artists that weren't getting enough attention and do my bit to shine a light on them.

Since then, I have been fortunate enough to write pieces for the likes of i-D MagazineMTV and MOBO.com, while also later becoming Editor-in-Chief at SBTV. Alongside this, I work closely with a number of both established and emerging artists and brands as an A&R and marketing consultant, helping develop and nurture talent.

At the very heart of it, my only passion is to document and develop; to ask questions and capture interesting moments in time through interviews, while working with artists to help maximise their potential.

To hit me up about any work-related stuff, or just a rant about music or life (regardless of which option you choose, you're highly likely to receive the latter anyway), drop me a message on ash@aim-higher.co.